Seydel in Australia

Seydel in Australia

In Australia, SEYDEL developed a special relationship with a legendary music-store chain to create an Australian cultural icon. In 1902, Frank Albert took over Albert's Music Stores and began importing instruments. Albert began creating a “Boomerang” series of products in the late 1890s, and, after World War I ended, chose C.A. SEYDEL SÖHNE to manufacture a line of harmonicas for sale in the Australian music stores.

According to Albert's, now a music-industry giant in Australia, the relationship between Albert's and SEYDEL began in the 1890s. The first Boomerang harmonicas were made in 1924. Thanks to the quality of the instruments and Albert's keen marketing skills, the Boomerang became a resounding success for both companies.

Albert send the templates for the Boomerang to Germany by ship and he and SEYDEL management became close friends over the many years of their working relationship.

There were multiple versions of the Boomerang, from standard-looking diatonics to double-reed instruments and diatonics similar to the Bandmaster only featuring Boomerang-shaped megaphone vents in the covers. There was even a Boomerang chromatic.
That relationship continued even after World War II, when SEYDEL was a nationalized company behind the Iron Curtain. Seydel continued creating Boomerang models until Albert's death in 1962.

Over decades of working together Frank Albert of Albert's Music Stores in Australia and SEYDEL management developed a close relationship. Evidence of that can be seen with the Australia Boomerang prominently displayed on the wall in the above photograph taken of Seydel managers in 1938.

(by David Payne)

Seydel in Australia
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